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BLOG 2018-10-02T10:14:10+00:00

Why a brand is essential for your project or organisation – 3 brand basics you should know

October 24th, 2018|Branding your project or organisation, Marketing for small culture and heritage organisations|

There is a lot of faff and fuss flying around the internet about branding. The standard advice is to create a brand with a spiffy logo…you know the drill. You would be forgiven for thinking to yourself, ‘that stuff doesn’t apply to museums/visitor centres/community arts co-operatives/(fill in your type here), it’s only for [...]

3 interpretive hacks to make your audience engage more

October 8th, 2018|Interpretation, Interpretive content|

Please raise your hand if you have ever felt bored in a museum, visitor centre or exhibition. Yes, it sounded great in the guide-book, and it is a subject you are interested in, but now the endless words on the display, or audio-guide have you feeling sleepy or fed-up and thinking about the [...]

The whys and hows of museum mission statements

October 2nd, 2018|Managing small museums and heritage projects, Strategic planning for heritage organisations|

Oh but, we hear you cry, is a mission statement really necessary for my organisation? In small projects, the idea of a mission statement often doesn’t rear its head until we need one for some specific purpose. Perhaps we need it for a funding application or for museum accreditation. But developing a mission [...]

Digging deeper – how to write a vision statement for your museum or heritage organisation

October 2nd, 2018|Managing small museums and heritage projects, Strategic planning for heritage organisations|

Just as you get past the arduous task of researching and composing your mission statement, then getting everyone’s agreement (more or less!), you realise that’s not all, you must now pull together a vision statement for your organisation. Ouch. The good news is that a vision statement is fun to write. If you [...]

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