There is a lot of faff and fuss flying around the internet about branding. The standard advice is to create a brand with a spiffy logo…you know the drill. You would be forgiven for thinking to yourself, ‘that stuff doesn’t apply to museums/visitor centres/community arts [...]
Please raise your hand if you have ever felt bored in a museum, visitor centre or exhibition. Yes, it sounded great in the guide-book, and it is a subject you are interested in, but now the endless words on the display, or audio-guide have you [...]
Oh but, we hear you cry, is a mission statement really necessary for my organisation? In small projects, the idea of a mission statement often doesn’t rear its head until we need one for some specific purpose. Perhaps we need it for a funding application [...]
Just as you get past the arduous task of researching and composing your mission statement, then getting everyone’s agreement (more or less!), you realise that’s not all, you must now pull together a vision statement for your organisation. Ouch. The good news is that a [...]
