Understand what branding can do for your heritage or culture organisation
Why a brand is essential for your project or organisation – 3 brand basics you should know
There is a lot of faff and fuss flying around the internet about branding. The standard advice is to create a brand with a spiffy logo…you know the drill. You would be forgiven for thinking to yourself, ‘that stuff doesn’t apply to museums/visitor centres/community arts [...]